$33,000

Companies like Apple are making design impossible for startups
to ignore. Startups like Path, Airbnb, Square, and Massive Health
have design at the core of their business, and they're doing
phenomenal work. But what is ‘design’ actually? Is it a logo?
A Wordpress theme? An innovative UI? It’s so much more than
that. It’s a state of mind. It’s an approach to a problem. It’s how
you’re going to kick your competitor’s ass. This handy guide will
help you understand design and provide resources to help you
find awesome design talent. Read more here

1. Mastodon Tusk, About 11,000 B.C.
2. Munsee Arrowhead, Pre-1700
3. The Schaghenbrief, 1626
4. The Flushing Remonstrance, 1657
5. Painting of New Amsterdam, 1665
6. The Oyster, Late 1600s
7. English-Dutch Dictionary, 1730
8. Beads From the African Burial Ground, 1700s
9. A Horse’s Tail, 1776
10. Washington’s Balcony, 1789

“The Web has mega-optimized the smallest chunk of advertising,
which is direct response,” he continued. And that’s fine for, say,
an online electronics retailer. But it doesn’t do much to enable
the kind of creative advertising that is “intended to make you feel
something for the brand.” That’s what the ad industry was built on,
and it’s what people remember, he says: “Can you remember the
last Twitter ad you’ve seen, the last Facebook ad?”

This is an advert. This is a music video. The “17 Make-up
Songs” campaign – a collaboration with up-and-coming
musicians who convey the feeling that 17 make-up
products elicit.

Based in the Netherlands, Merjin Hos makes wild and poppy
illustrations for Coke, Google Think Quarterly and Nike.

Fantastic photographs by Steven Siegel of 1980's New York City.