“The Web has mega-optimized the smallest chunk of advertising,
which is direct response,” he continued. And that’s fine for, say,
an online electronics retailer. But it doesn’t do much to enable
the kind of creative advertising that is “intended to make you feel
something for the brand.” That’s what the ad industry was built on,
and it’s what people remember, he says: “Can you remember the
last Twitter ad you’ve seen, the last Facebook ad?”
July 20, 2012
This is an advert. This is a music video. The “17 Make-up
Songs” campaign – a collaboration with up-and-coming
musicians who convey the feeling that 17 make-up
products elicit.
Based in the Netherlands, Merjin Hos makes wild and poppy
illustrations for Coke, Google Think Quarterly and Nike.
illustrations for Coke, Google Think Quarterly and Nike.
Using the graphic language of medical illustration, Katie Scott
made these intricate illustrations for the New York Times.
made these intricate illustrations for the New York Times.
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