“The Web has mega-optimized the smallest chunk of advertising, which is direct response,” he continued. And that’s fine for, say, an online electronics retailer. But it doesn’t do much to enable the kind of creative advertising that is “intended to make you feel something for the brand.” That’s what the ad industry was built on, and it’s what people remember, he says: “Can you remember the last Twitter ad you’ve seen, the last Facebook ad?”
This is an advert. This is a music video.
The “17 Make-up Songs” campaign – a collaboration with up-and-coming musicians who convey the feeling that 17 make-up products elicit.
Based in the Netherlands, Merjin Hos makes wild and poppy illustrations for Coke, Google Think Quarterly and Nike.