This is a book about an art director that changed the way
things were done. If you’re interested in Advertising, DDB
or art direction it is well worth engaging with.
Despite the majority of his work being print based the concepts
and attitudes towards problem solving and communication are
very relevant today.
Despite the majority of his work being print based the concepts
and attitudes towards problem solving and communication are
very relevant today.
“Every art director, copywriter, planner, account person
and client should read it. It will make you better at your job.”
Paul Belford, Creative Review
“Amongst art directors there’s Helmut Krone, and then
there’s everyone else.”
Bob Gage, DDB’s first art director
“If you really want to be a great art director then this is the
one art director you have to study. I really enjoyed it.
It’s educational, instructive and most importantly, entertaining.
A real tour-de-force.”
John Hegarty, founder partner Bartle Bogle Hegarty