In his monograph “Is This Place Great or What”, Brian Ulrich
presents a decade-long exploration of American consumer society.
He focuses on architectural legacies of a retail-driven economy in
the midst of collapse—shopping malls on the brink of demolition,
empty big box stores, and other retail structures in transition.
As well as teenage shoppers lost in reverie over a new pair of shoes,
thrift-store mavens determined to find the best deal possible,
and families desperately in search of that perfect purchase.
Much of it shot in and around Chicagoland.